Once upon a time in 2019, we started with the first sketches and concepts. After 3 years of many experiences, lessons learned, prototypes, pandemic and hard work we finally started for real, or actually it all started many years ago...

For over 20 years our father has been looking for the watch to match with lifestyle, values and function, without success.

The elements of nature combined with an active lifestyle has always been key to our father – like windsurfing, mountain biking, outdoor expeditions, sailing, skiing... Keeping a healthy lifestyle with regular runs in the woods and regular workouts in the gym is crucial habit for him to keep life flowing with maximum joy and exhilaration.

Keeping a healthy lifestyle with regular runs in the woods and regular workouts in the gym is crucial habit for him to keep life flowing with maximum joy and exhilaration.

Finding a watch to fit his lifestyle has been impossible as there has been no watch available offering him to do better, be better, feel better and look better. We decided to find it, or rather make it, for him and also strive to make a change for the better for the future.

Through our childhood and education we have been taught and studied the reality of our world from different angles – in physics, chemistry, math – that provided insights how it all fits together, that there are clear reasons why nature is what it is. A ’code’ humans now are breaking up in different ways through ways of living.

So we asked, what if there is a product used daily that reflects an attractive style, yet aims for a better life for us all? A brand providing a new angle and statement - a lifestyle for a lifetime.

Angulo was our father’s surfer nickname growing up.