Once upon a time in 2019, we began with our initial sketches and concepts. After three years of countless experiences, lessons learned, prototypes, pandemic, and hard work, our journey truly began. Though, in truth, it all started many years ago, rooted in the values and lifestyle passed down from our mom and dad.
For over 20 years, our father has been searching for the perfect watch that aligns with his lifestyle, values, and functional needs, without success.
The elements of nature, combined with an active lifestyle—windsurfing, mountain biking, outdoor expeditions, sailing, skiing—have always been key to him.
Equally important is maintaining a healthy lifestyle, with regular runs in the woods and workouts in the gym. This routine was crucial for him to keep life pulsing with joy and exhilaration.
Finding a watch to fit this lifestyle has been impossible as there has been no watch available offering him to do better, be better, feel better and look better. We decided to find it, or rather make it, for him and also strive to make a change for the better for the future.
Throughout our childhood and education, both our parents encouraged us to explore the realities of our world from various angles — physics, chemistry, math — providing insights into how everything fits together. That there are clear reasons why nature is what it is. A ’code’ humans now are breaking up in different ways through ways of living.
So, we asked ourselves, what if there is a product used daily that not only reflects an attractive style but also aims for a better life for us all? A brand providing a new angle and statement — a lifestyle for a lifetime.
"Angulo," our father's surfer nickname growing up, became the inspiration behind our brand name, as it also means “forming an angle” in Latin.
By using upcycled materials, we form a new watch from a new angle.
Angulo is a brand for active sporty people providing an expressive lifestyle timepiece in upcycled or regenerated materials reflecting man and nature in harmony. Be the change you want to see in the world - Start that change with the time at your hand.
© 2024 Angulo Group AB